Behind every collection lies a story, and the Freya Rose MUM & ME collection is a testament to love, emotion, and unwavering resilience. It took a year in the making, a labor of love brought to you with the deepest of emotions.

The heartbeat behind this collection is none other than my rainbow baby, Freya Rose. Her presence in my life has been an endless source of inspiration and love. This collection bears her name as a tribute to the profound importance of motherhood in my heart. Being a mother means the world to me, and I’ve poured all the love and care that comes with it into crafting each individual piece. I understand that, like me, there are parents out there who have experienced the pain of loss or not been able to have their own child. I hope that the story of this collection serves as an inspiration to heal and create something beautiful in the aftermath of heartache. For the Freya Rose MUM & ME collection, every fabric has been thoughtfully sourced from Pakistan, using deadstock or leftover materials. The designers are passionate about crafting timeless pieces from sustainable materials that are not only beautiful but also built to withstand the test of time. They are dedicated to reducing the fashion industry’s impact on the environment and continually seek ways to improve the lives of those who contribute to their craft. I am immensely grateful to have found these dedicated artisans and to have collaborated with them on this meaningful collection. Thank you for being a part of our journey. Your support and connection mean the world to us. 

Together, we celebrate the love, resilience, and beauty that can emerge from the most profound experiences of life.